Taverniti So Jeans is a sportswear collection from Jimmy Taverniti, who also sells Taverniti Couture. Known for his garment-dying and stonewashing techniques, Taverniti has focused on jeans, T-shirts, sweatshirts, sweatpants and stretch silk tops. The denim banks on vintage appeal, from baggy, masculine pants to trousers and skinny jeans.
In 2004, Taverniti and his old friend Paul Guez (who took over Sasson Jeans from owner Elliott Jamar) joined forces to launch Taverniti So Jeans. Taverniti and Guez’s team, including Gregory Abbou, developed new wash treatments and fits, using premium denim as well as other fabrications from the USA, Japan and Europe.
Taverniti Jeans tend to fit a tall, slender frame with emphasis on pocket detail and a "streamlined" appearance all down the leg. The Taverniti "Twist" Jeans emulates the True Religion seam down the leg as it twists into the front, a very flattering look for most body types.Taverniti So Jeans has a huge Hollywood following. Many celebrities, including Cameron Diaz, Keith Urban, Paris Hilton, Pink, Heidi Klum, Brooke Burke, Katie Holmes and Teri Hatcher, love being photographed wearing Jimmy’s creations. Also, Taverniti So apparel is widely featured in print and gets flattering reviews from fashion and style magazines such as Nylon, Teen Vogue, SOMA, Zink, Kittenmag.com, CosmoGirl, Lush, Dirty Glam, Tokion and Anthem.
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